Yesterday, I went to gather a gift from the Museum of Modern Art here in San Francisco. It was part of a project by Jochen Gerz who had a piece in an exhibition called The Art of Participation: 1950 to Now. I interviewed the curator and was taken by this piece. What we had to do, as visitors, was stand in line and have our picture taken, a head shot, no smiling, just looking straight into the camera. That picture was then printed and framed and exhibited in the Museum for several weeks, amongst several hundred other faces. At the end of the exhibition, those who participated got a gift and many assumed it would be the image of themselves. We were suggested to go down to the museum and pick up the gift on a Sunday between 1-5. When I got to the Museum, I surely didn't expect to see a couple hundred people there standing in line for their gift. I also didn't know that the image we would receive would not be our own but rather that of another person. I was relieved by the fact that I wouldn't receive an image of myself (because why would I put that up on the wall) and I was excited that somehow, some way another person would become part of my life, almost randomly. At the offering of The Gift, Jochen Gerz was there, giving out the pieces. People in line were so excited, amazed, laughing and wondering about the value of this gift. It extended the project, it surprised, it offered a connection and it reminded us of how we are all part of each other, this collective experience we had, and have regularly. Jochen Gerz himself that as you look into the face of this stranger, you see yourself, regardless of race, class or gender.
Awesome! Don't forget we're also doing a flicker page:
http://www.flickr.com/groups/the_gift_sfmoma/
this has been so much fun (I have my "gift" hanging on my cubicle) and thanks for your article! I've included it in our weekly internal news-clipping collection
:)
Posted by: Ian | February 10, 2009 at 12:56 PM